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Technical SEO

07
Apr
Google Explains Why Some Websites Use Multiple XML Sitemaps

Google Explains Why Some Websites Use Multiple XML Sitemaps

Google explains why websites use multiple XML sitemaps, citing technical limits, content organization, and automation as key factors.
2 min read
08
Jan
Google’s Mueller Clarifies ‘Page Indexed Without Content’ Error in Search Console

Google’s Mueller Clarifies ‘Page Indexed Without Content’ Error in Search Console

Google’s John Mueller explains why the “Page indexed without content” status in Search Console is usually caused by server or CDN blocking, not JavaScript, and why the issue should be treated as urgent.
3 min read
19
Dec
Microsoft Outlines How Duplicate Content Impacts AI Search Visibility

Microsoft Outlines How Duplicate Content Impacts AI Search Visibility

Microsoft explains how duplicate and near-duplicate content affects AI-powered search visibility, including how LLMs select representative URLs, why duplication weakens signals, and how consolidation and IndexNow improve AI search outcomes.
3 min read
01
Dec
Google Acknowledges Delays in Search Console Page Indexing Report

Google Acknowledges Delays in Search Console Page Indexing Report

Google has confirmed delays in Search Console’s Page indexing report, affecting data freshness but not crawling or ranking. Site owners may see outdated indexing insights while Google works to resolve the reporting issue.
1 min read
28
Nov
Google’s John Mueller Says Background Video Loading Unlikely to Affect SEO

Google’s John Mueller Says Background Video Loading Unlikely to Affect SEO

Google’s John Mueller says large background videos loading asynchronously are unlikely to affect SEO if primary content loads first. The clarification highlights best practices for lazy loading, Core Web Vitals, and video performance optimization.
2 min read
25
Nov
Google’s John Mueller Pushes Back on Trend of Creating LLM-Only Web Pages

Google’s John Mueller Pushes Back on Trend of Creating LLM-Only Web Pages

Google’s John Mueller says publishers don’t need separate Markdown or JSON pages for LLMs, emphasizing that AI systems already parse standard HTML. Experts note structured data matters only when platforms provide clear specifications.
3 min read
14
Nov
Google Clarifies Review Snippet Guidance: Use a Single Review Target

Google Clarifies Review Snippet Guidance: Use a Single Review Target

Google updated its review snippet documentation to clarify that each review or rating must link to one clear target. The change highlights common schema errors that create ambiguous relationships and offers guidance for improving structured data accuracy.
1 min read
12
Nov
Robots.txt Deep Dive: Advanced Configurations for Complex Websites

Robots.txt Deep Dive: Advanced Configurations for Complex Websites

Gain full control of your site’s crawl behavior with this in-depth technical guide to advanced robots.txt configurations. Learn how to optimize crawl budgets, manage complex architectures, and orchestrate search and AI crawler access at scale.
7 min read
11
Nov
Google Maintains Commitment to Structured Data Despite Select Deprecations

Google Maintains Commitment to Structured Data Despite Select Deprecations

Google confirmed it will continue supporting structured data across Search, despite retiring select schema types in January 2026. The update aims to simplify results, removing lesser-used features like PracticeProblem while keeping key markup types active and valuable for SEO.
2 min read
07
Nov
Google Issues Advisory: Audit Tool Scores Are Not Definitive Indicators for Technical SEO

Google Issues Advisory: Audit Tool Scores Are Not Definitive Indicators for Technical SEO

Google cautions against relying on SEO audit tool scores, urging site owners to prioritize context and expert analysis. Martin Splitt outlines a three-step framework focused on identifying real technical issues, understanding site context, and making impactful recommendations.
3 min read