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Google SEO

08
Jan
Google’s Mueller Weighs In on SEO vs. GEO Debate as AI Referrals Grow

Google’s Mueller Weighs In on SEO vs. GEO Debate as AI Referrals Grow

Google Search Advocate John Mueller addresses the SEO vs. GEO debate, urging site owners to focus on audience data and referral traffic as AI tools like ChatGPT and Gemini reshape online discovery.
2 min read
29
Dec
Google’s Top Searches of 2025 Highlight a Year Shaped by AI, Global Events, and Everyday Curiosity

Google’s Top Searches of 2025 Highlight a Year Shaped by AI, Global Events, and Everyday Curiosity

Google’s Year in Search 2025 reveals how AI, global events, politics, entertainment, and travel shaped what people searched for worldwide and in the U.S., highlighting a year defined by technological change, cultural moments, and public curiosity.
3 min read
14
Nov
Google Clarifies Review Snippet Guidance: Use a Single Review Target

Google Clarifies Review Snippet Guidance: Use a Single Review Target

Google updated its review snippet documentation to clarify that each review or rating must link to one clear target. The change highlights common schema errors that create ambiguous relationships and offers guidance for improving structured data accuracy.
1 min read
07
Nov
Google Issues Advisory: Audit Tool Scores Are Not Definitive Indicators for Technical SEO

Google Issues Advisory: Audit Tool Scores Are Not Definitive Indicators for Technical SEO

Google cautions against relying on SEO audit tool scores, urging site owners to prioritize context and expert analysis. Martin Splitt outlines a three-step framework focused on identifying real technical issues, understanding site context, and making impactful recommendations.
3 min read
06
Nov
Google Deprecates Practice Problem Structured Data in Search

Google Deprecates Practice Problem Structured Data in Search

Google is removing support for practice problem structured data in January 2026 as part of efforts to simplify Search. The change affects Search Console reports, the Rich Results Test, and structured data documentation.
2 min read
03
Nov
Google Q3 Earnings: AI Features Drive Search Growth and Record Revenue

Google Q3 Earnings: AI Features Drive Search Growth and Record Revenue

Google’s Q3 2025 earnings highlight record revenue and rising search usage driven by AI Mode and AI Overviews. CEO Sundar Pichai says AI is expanding search engagement, not replacing it, as Alphabet invests heavily in Gemini and AI-powered search infrastructure.
3 min read
29
Oct
Google Emphasises URL Case-Sensitivity and Clear Canonical Signals for SEO

Google Emphasises URL Case-Sensitivity and Clear Canonical Signals for SEO

Google’s John Mueller clarified that URLs are case-sensitive and that consistent use of casing is crucial for proper canonicalization. He advised site owners not to “hope” Google figures it out, stressing technical accuracy in URL and canonical tag implementation for better SEO.
3 min read
17
Oct
Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win

Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win

Google’s Liz Reid says AI Overviews reveal what users actually click on — deeper, richer content with unique human perspectives. Google now ranks down repetitive “AI slop” and upweights expertise, originality, and authentic craft.
4 min read
17
Oct
Google’s John Mueller Reiterates What the URL Removals Tool Actually Does

Google’s John Mueller Reiterates What the URL Removals Tool Actually Does

Google’s John Mueller reminds SEOs that the URL Removals Tool doesn’t permanently delete pages from Google’s index. Learn what the tool actually does, how to use it properly, and what to expect after a hack or content cleanup.
3 min read
15
Oct
Google’s Mueller Sounds Alarm on SEO Blindspots in “Vibe-Coded” Launch

Google’s Mueller Sounds Alarm on SEO Blindspots in “Vibe-Coded” Launch

Google’s John Mueller reviewed a vibe-coded site launched on Product Hunt, revealing common SEO pitfalls in rapid web builds—from hidden content and invalid schema to overused meta tags. His advice highlights the trade-off between fast launches and long-term search visibility.
3 min read