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AI Search

06
Apr
Google Core Update, Crawl Limits, and Gemini Traffic Trends Reshape Search Landscape

Google Core Update, Crawl Limits, and Gemini Traffic Trends Reshape Search Landscape

Google rolls out the March 2026 core update, details Googlebot crawl limits, and sees Gemini AI referral traffic surge, signaling changes in search and indexing.
4 min read
20
Mar
Himpfen Search: Rethinking the Search Interface for the AI Era

Himpfen Search: Rethinking the Search Interface for the AI Era

A design proposal exploring how search engines could evolve in the AI era with a three-panel interface separating history, AI understanding, and sources.
6 min read
22
Jan
Google Rolls Out Personal Intelligence for AI Mode in Search

Google Rolls Out Personal Intelligence for AI Mode in Search

Google has begun rolling out Personal Intelligence in AI Mode, allowing Search to deliver personalized responses using data from Gmail and Google Photos. The opt-in feature is available to paid AI subscribers in the U.S. and raises new questions about privacy and publisher impact.
3 min read
08
Jan
Google’s Mueller Weighs In on SEO vs. GEO Debate as AI Referrals Grow

Google’s Mueller Weighs In on SEO vs. GEO Debate as AI Referrals Grow

Google Search Advocate John Mueller addresses the SEO vs. GEO debate, urging site owners to focus on audience data and referral traffic as AI tools like ChatGPT and Gemini reshape online discovery.
2 min read
19
Dec
Microsoft Outlines How Duplicate Content Impacts AI Search Visibility

Microsoft Outlines How Duplicate Content Impacts AI Search Visibility

Microsoft explains how duplicate and near-duplicate content affects AI-powered search visibility, including how LLMs select representative URLs, why duplication weakens signals, and how consolidation and IndexNow improve AI search outcomes.
3 min read
25
Nov
Google’s John Mueller Pushes Back on Trend of Creating LLM-Only Web Pages

Google’s John Mueller Pushes Back on Trend of Creating LLM-Only Web Pages

Google’s John Mueller says publishers don’t need separate Markdown or JSON pages for LLMs, emphasizing that AI systems already parse standard HTML. Experts note structured data matters only when platforms provide clear specifications.
3 min read
24
Nov
Google Integrates Gemini 3 Into Search’s AI Mode, Expanding Advanced Reasoning Capabilities

Google Integrates Gemini 3 Into Search’s AI Mode, Expanding Advanced Reasoning Capabilities

Google has integrated Gemini 3 into Search’s AI Mode, introducing advanced reasoning, dynamic generative interfaces, expanded query fan-out, and interactive tools. The update marks the first same-day Gemini release in Search and will roll out to more U.S. users soon.
3 min read
11
Nov
Google Maintains Commitment to Structured Data Despite Select Deprecations

Google Maintains Commitment to Structured Data Despite Select Deprecations

Google confirmed it will continue supporting structured data across Search, despite retiring select schema types in January 2026. The update aims to simplify results, removing lesser-used features like PracticeProblem while keeping key markup types active and valuable for SEO.
2 min read
06
Nov
Perplexity and Snap Announce $400 Million Partnership to Integrate AI Search Into Snapchat

Perplexity and Snap Announce $400 Million Partnership to Integrate AI Search Into Snapchat

Perplexity AI partners with Snap in a $400 million deal to integrate its conversational answer engine into Snapchat, reaching 943 million users and signaling a new phase of AI search adoption through messaging platforms.
2 min read
03
Nov
Google Highlights Role of Digital PR in AI-Driven Search Recommendations

Google Highlights Role of Digital PR in AI-Driven Search Recommendations

Google Search VP Robby Stein explains how AI search evaluates businesses, noting that PR mentions can help AI systems discover brands. He emphasizes that helpful, authoritative content and multimodal awareness remain key to ranking in the AI era.
4 min read