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SEO

11
Nov
Google Maintains Commitment to Structured Data Despite Select Deprecations

Google Maintains Commitment to Structured Data Despite Select Deprecations

Google confirmed it will continue supporting structured data across Search, despite retiring select schema types in January 2026. The update aims to simplify results, removing lesser-used features like PracticeProblem while keeping key markup types active and valuable for SEO.
2 min read
07
Nov
Google Issues Advisory: Audit Tool Scores Are Not Definitive Indicators for Technical SEO

Google Issues Advisory: Audit Tool Scores Are Not Definitive Indicators for Technical SEO

Google cautions against relying on SEO audit tool scores, urging site owners to prioritize context and expert analysis. Martin Splitt outlines a three-step framework focused on identifying real technical issues, understanding site context, and making impactful recommendations.
3 min read
06
Nov
Google Deprecates Practice Problem Structured Data in Search

Google Deprecates Practice Problem Structured Data in Search

Google is removing support for practice problem structured data in January 2026 as part of efforts to simplify Search. The change affects Search Console reports, the Rich Results Test, and structured data documentation.
2 min read
03
Nov
Google Highlights Role of Digital PR in AI-Driven Search Recommendations

Google Highlights Role of Digital PR in AI-Driven Search Recommendations

Google Search VP Robby Stein explains how AI search evaluates businesses, noting that PR mentions can help AI systems discover brands. He emphasizes that helpful, authoritative content and multimodal awareness remain key to ranking in the AI era.
4 min read
29
Oct
Google Emphasises URL Case-Sensitivity and Clear Canonical Signals for SEO

Google Emphasises URL Case-Sensitivity and Clear Canonical Signals for SEO

Google’s John Mueller clarified that URLs are case-sensitive and that consistent use of casing is crucial for proper canonicalization. He advised site owners not to “hope” Google figures it out, stressing technical accuracy in URL and canonical tag implementation for better SEO.
3 min read
17
Oct
Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win

Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win

Google’s Liz Reid says AI Overviews reveal what users actually click on — deeper, richer content with unique human perspectives. Google now ranks down repetitive “AI slop” and upweights expertise, originality, and authentic craft.
4 min read
17
Oct
Google’s John Mueller Reiterates What the URL Removals Tool Actually Does

Google’s John Mueller Reiterates What the URL Removals Tool Actually Does

Google’s John Mueller reminds SEOs that the URL Removals Tool doesn’t permanently delete pages from Google’s index. Learn what the tool actually does, how to use it properly, and what to expect after a hack or content cleanup.
3 min read
15
Oct
Google’s Mueller Sounds Alarm on SEO Blindspots in “Vibe-Coded” Launch

Google’s Mueller Sounds Alarm on SEO Blindspots in “Vibe-Coded” Launch

Google’s John Mueller reviewed a vibe-coded site launched on Product Hunt, revealing common SEO pitfalls in rapid web builds—from hidden content and invalid schema to overused meta tags. His advice highlights the trade-off between fast launches and long-term search visibility.
3 min read
14
Oct
Google Quietly Signals That NotebookLM Bypasses robots.txt

Google Quietly Signals That NotebookLM Bypasses robots.txt

Google has quietly confirmed that its AI tool, NotebookLM, ignores robots.txt rules when fetching content on behalf of users. This shift raises major questions about web privacy, content control, and how publishers can protect their data from AI-driven content extraction.
3 min read
10
Oct
Microsoft on AI Search Visibility: Structure, Clarity, and the New Rules of Discovery

Microsoft on AI Search Visibility: Structure, Clarity, and the New Rules of Discovery

Microsoft has outlined how to make your content stand out in AI-driven search results. Learn how structure, clarity, and schema—not tricks—are shaping the future of visibility in Bing and Copilot’s AI-powered world.
4 min read