Google Core Update, Crawl Limits, and Gemini Traffic Trends Reshape Search Landscape
Google rolls out the March 2026 core update, details Googlebot crawl limits, and sees Gemini AI referral traffic surge, signaling changes in search and indexing.
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Google Begins Rolling Out March 2026 Spam Update Across Search
Google has begun rolling out its March 2026 spam update globally, targeting policy-violating content with changes expected to complete within days.
Google’s John Mueller Says Some Sites in “Bad State” May Need a Full Restart
Google’s John Mueller says sites damaged by low-quality content may not recover through rewriting alone. Domains in a “bad state” may require a full restart, emphasizing authentic value, clear purpose, and helpful content to regain indexing and performance.
Google Highlights Role of Digital PR in AI-Driven Search Recommendations
Google Search VP Robby Stein explains how AI search evaluates businesses, noting that PR mentions can help AI systems discover brands. He emphasizes that helpful, authoritative content and multimodal awareness remain key to ranking in the AI era.
Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win
Google’s Liz Reid says AI Overviews reveal what users actually click on — deeper, richer content with unique human perspectives. Google now ranks down repetitive “AI slop” and upweights expertise, originality, and authentic craft.