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John Mueller

07
Apr
Google Explains Why Some Websites Use Multiple XML Sitemaps

Google Explains Why Some Websites Use Multiple XML Sitemaps

Google explains why websites use multiple XML sitemaps, citing technical limits, content organization, and automation as key factors.
2 min read
01
Dec
Google’s John Mueller Says Some Sites in “Bad State” May Need a Full Restart

Google’s John Mueller Says Some Sites in “Bad State” May Need a Full Restart

Google’s John Mueller says sites damaged by low-quality content may not recover through rewriting alone. Domains in a “bad state” may require a full restart, emphasizing authentic value, clear purpose, and helpful content to regain indexing and performance.
2 min read
28
Nov
Google’s John Mueller Says Background Video Loading Unlikely to Affect SEO

Google’s John Mueller Says Background Video Loading Unlikely to Affect SEO

Google’s John Mueller says large background videos loading asynchronously are unlikely to affect SEO if primary content loads first. The clarification highlights best practices for lazy loading, Core Web Vitals, and video performance optimization.
2 min read
25
Nov
Google’s John Mueller Pushes Back on Trend of Creating LLM-Only Web Pages

Google’s John Mueller Pushes Back on Trend of Creating LLM-Only Web Pages

Google’s John Mueller says publishers don’t need separate Markdown or JSON pages for LLMs, emphasizing that AI systems already parse standard HTML. Experts note structured data matters only when platforms provide clear specifications.
3 min read
11
Nov
Google Maintains Commitment to Structured Data Despite Select Deprecations

Google Maintains Commitment to Structured Data Despite Select Deprecations

Google confirmed it will continue supporting structured data across Search, despite retiring select schema types in January 2026. The update aims to simplify results, removing lesser-used features like PracticeProblem while keeping key markup types active and valuable for SEO.
2 min read
06
Nov
Google Deprecates Practice Problem Structured Data in Search

Google Deprecates Practice Problem Structured Data in Search

Google is removing support for practice problem structured data in January 2026 as part of efforts to simplify Search. The change affects Search Console reports, the Rich Results Test, and structured data documentation.
2 min read
29
Oct
Google Emphasises URL Case-Sensitivity and Clear Canonical Signals for SEO

Google Emphasises URL Case-Sensitivity and Clear Canonical Signals for SEO

Google’s John Mueller clarified that URLs are case-sensitive and that consistent use of casing is crucial for proper canonicalization. He advised site owners not to “hope” Google figures it out, stressing technical accuracy in URL and canonical tag implementation for better SEO.
3 min read
17
Oct
Google’s John Mueller Reiterates What the URL Removals Tool Actually Does

Google’s John Mueller Reiterates What the URL Removals Tool Actually Does

Google’s John Mueller reminds SEOs that the URL Removals Tool doesn’t permanently delete pages from Google’s index. Learn what the tool actually does, how to use it properly, and what to expect after a hack or content cleanup.
3 min read
15
Oct
Google’s Mueller Sounds Alarm on SEO Blindspots in “Vibe-Coded” Launch

Google’s Mueller Sounds Alarm on SEO Blindspots in “Vibe-Coded” Launch

Google’s John Mueller reviewed a vibe-coded site launched on Product Hunt, revealing common SEO pitfalls in rapid web builds—from hidden content and invalid schema to overused meta tags. His advice highlights the trade-off between fast launches and long-term search visibility.
3 min read
22
Sep
Google Pushes Back on the Keyword Cannibalization Myth

Google Pushes Back on the Keyword Cannibalization Myth

Google’s John Mueller dismisses fears of keyword cannibalization, calling it an SEO myth. Multiple pages ranking for the same query isn’t harmful—real issues lie in thin, unfocused, or poorly linked content.
3 min read