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24
Nov
YouTube Remains the Most Widely Used Social Platform as Usage Patterns Shift Across the U.S.

YouTube Remains the Most Widely Used Social Platform as Usage Patterns Shift Across the U.S.

New Pew data shows YouTube and Facebook remain the most widely used social platforms in the U.S., while TikTok, Instagram, WhatsApp, and Reddit continue steady growth. Daily usage and demographic trends highlight shifting social media behaviors.
3 min read
12
Nov
Meta Projects ~$16 B in Revenue from Scam and Illicit Ads, Internal Documents Show

Meta Projects ~$16 B in Revenue from Scam and Illicit Ads, Internal Documents Show

Internal Meta documents reviewed by Reuters reveal up to 10% of Meta’s 2024 ad revenue — about $16 billion — may come from scam and banned-goods ads. The report raises questions about Meta’s enforcement limits, advertiser risk, and regulatory scrutiny.
3 min read
25
Nov
Google Introduces WhatsApp ‘Conversation Started’ Metrics for Advertisers: What It Means for Your Campaigns

Google Introduces WhatsApp ‘Conversation Started’ Metrics for Advertisers: What It Means for Your Campaigns

Track WhatsApp ad performance with Google's new "conversation started" metric. Measure customer engagement, optimize campaigns, and strengthen relationships in WhatsApp-dominant regions. A game-changer for personalized marketing in Search and Performance Max campaigns.
2 min read