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Snapchat

06
Nov
Perplexity and Snap Announce $400 Million Partnership to Integrate AI Search Into Snapchat

Perplexity and Snap Announce $400 Million Partnership to Integrate AI Search Into Snapchat

Perplexity AI partners with Snap in a $400 million deal to integrate its conversational answer engine into Snapchat, reaching 943 million users and signaling a new phase of AI search adoption through messaging platforms.
2 min read
11
Oct
Snapchat Expands Advertising Options with Two New Placements

Snapchat Expands Advertising Options with Two New Placements

Snapchat is testing two new advertising placements: Sponsored Snaps, featuring full-screen videos for user engagement, and Promoted Places, highlighting local businesses on the Snap Map. These innovations aim to enhance brand visibility and user experience while expanding Snapchat's ad ecosystem.
2 min read