Search Generative Experience

Nov

Google AI Overviews Appear on 21% of Desktop Search Queries, New Study Shows

Ahrefs analyzed 146 million Google searches and found AI Overviews appear on 21% of queries—mostly long, informational, or question-based searches. Science and health topics show the highest rates, while shopping and news remain least affected.

11 Nov 2025

3 min read

Oct

Google Says What Content Gets Clicked in AI Overviews — Depth and Human Perspective Win

Google’s Liz Reid says AI Overviews reveal what users actually click on — deeper, richer content with unique human perspectives. Google now ranks down repetitive “AI slop” and upweights expertise, originality, and authentic craft.

17 Oct 2025

4 min read