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Digital Advertising

09
Dec
Google Disputes Report Claiming Ads Are Coming to Gemini in 2026

Google Disputes Report Claiming Ads Are Coming to Gemini in 2026

Google is disputing a report claiming ads will appear in the Gemini AI chatbot in 2026, stating there are no current plans to monetize the app. The company continues to test ad placements in other AI-powered search experiences.
2 min read
12
Nov
Meta Projects ~$16 B in Revenue from Scam and Illicit Ads, Internal Documents Show

Meta Projects ~$16 B in Revenue from Scam and Illicit Ads, Internal Documents Show

Internal Meta documents reviewed by Reuters reveal up to 10% of Meta’s 2024 ad revenue — about $16 billion — may come from scam and banned-goods ads. The report raises questions about Meta’s enforcement limits, advertiser risk, and regulatory scrutiny.
3 min read
11
Nov
25 Years of Google Ads: How the Platform Evolved—and Whether It’s Better Today

25 Years of Google Ads: How the Platform Evolved—and Whether It’s Better Today

Google Ads marks 25 years of evolution from simple keyword bidding to AI-driven automation. Here’s how the platform changed, what advertisers gained and lost, and why the debate over control vs. efficiency still defines digital marketing today.
3 min read
10
Nov
OpenAI’s Sam Altman Signals Potential Advertising on ChatGPT

OpenAI’s Sam Altman Signals Potential Advertising on ChatGPT

OpenAI CEO Sam Altman says ChatGPT may eventually include ads but insists they must not undermine user trust. He outlined potential transaction-based monetization and contrasted OpenAI’s approach with Google’s ad-driven model.
3 min read
07
Nov
YouTube Adds Separate Filters for Organic and Paid Metrics in Channel Analytics

YouTube Adds Separate Filters for Organic and Paid Metrics in Channel Analytics

YouTube now separates organic and paid metrics in Analytics, letting creators analyze unpaid and promoted content independently. The update clarifies that ads don’t affect organic reach and offers clearer insight into content and campaign performance.
2 min read
07
Nov
Google Boosts Performance Max with Waze Ads Integration and Enhanced Channel Reporting

Google Boosts Performance Max with Waze Ads Integration and Enhanced Channel Reporting

Google expanded Performance Max with Waze ad placements for U.S. store-goal campaigns and introduced enhanced channel performance reporting, giving advertisers greater transparency into where ads run and how each channel drives store visits and conversions.
3 min read
09
Oct
Google AdSense Streamlines Demand Sources by Replacing Ad Networks with Authorized Buyers

Google AdSense Streamlines Demand Sources by Replacing Ad Networks with Authorized Buyers

Google AdSense is replacing its Ad Networks blocking control with a new Authorized Buyers system on November 6, giving publishers improved visibility but default-enabling new buyers — a move that may simplify management but reduce manual control.
3 min read
29
Sep
YouTube Clarifies Profanity Monetization Rules, Easing Creators’ Concerns

YouTube Clarifies Profanity Monetization Rules, Easing Creators’ Concerns

YouTube relaxes profanity rules, allowing more creator videos to earn ad revenue. Older demonetized uploads are being restored, but violence remains restricted. What this means for creators, advertisers, and platform trust.
2 min read
19
Sep
DOJ Pushes for Google Ad Manager Breakup as Remedies Trial Kicks Off

DOJ Pushes for Google Ad Manager Breakup as Remedies Trial Kicks Off

The DOJ’s remedies trial against Google could force a breakup of Ad Manager. At stake: the future of digital ads, publisher leverage, and competition in ad tech. Google fights back with an interoperability proposal and plans to appeal.
2 min read