Latest

12
Nov
Meta Projects ~$16 B in Revenue from Scam and Illicit Ads, Internal Documents Show

Meta Projects ~$16 B in Revenue from Scam and Illicit Ads, Internal Documents Show

Internal Meta documents reviewed by Reuters reveal up to 10% of Meta’s 2024 ad revenue — about $16 billion — may come from scam and banned-goods ads. The report raises questions about Meta’s enforcement limits, advertiser risk, and regulatory scrutiny.
3 min read
12
Nov
Robots.txt Deep Dive: Advanced Configurations for Complex Websites

Robots.txt Deep Dive: Advanced Configurations for Complex Websites

Gain full control of your site’s crawl behavior with this in-depth technical guide to advanced robots.txt configurations. Learn how to optimize crawl budgets, manage complex architectures, and orchestrate search and AI crawler access at scale.
7 min read
12
Nov
OpenAI’s Sam Altman Warns That Personalized AI Raises Major Security Risks

OpenAI’s Sam Altman Warns That Personalized AI Raises Major Security Risks

OpenAI CEO Sam Altman says AI security will define the next phase of AI development, warning that personalization introduces new risks as models learn from user data. He urges researchers to focus on protecting systems from manipulation and data exfiltration.
2 min read
12
Nov
YouTube Clarifies: No Benefit to Waiting 24–48 Hours Before Publishing Videos

YouTube Clarifies: No Benefit to Waiting 24–48 Hours Before Publishing Videos

YouTube clarified there’s no algorithmic advantage to waiting 24–48 hours before publishing. The platform’s recommendation system learns only from audience behavior once videos are public, not from upload timing.
1 min read
11
Nov
Google AI Overviews Appear on 21% of Desktop Search Queries, New Study Shows

Google AI Overviews Appear on 21% of Desktop Search Queries, New Study Shows

Ahrefs analyzed 146 million Google searches and found AI Overviews appear on 21% of queries—mostly long, informational, or question-based searches. Science and health topics show the highest rates, while shopping and news remain least affected.
3 min read
11
Nov
Google Maintains Commitment to Structured Data Despite Select Deprecations

Google Maintains Commitment to Structured Data Despite Select Deprecations

Google confirmed it will continue supporting structured data across Search, despite retiring select schema types in January 2026. The update aims to simplify results, removing lesser-used features like PracticeProblem while keeping key markup types active and valuable for SEO.
2 min read
11
Nov
25 Years of Google Ads: How the Platform Evolved—and Whether It’s Better Today

25 Years of Google Ads: How the Platform Evolved—and Whether It’s Better Today

Google Ads marks 25 years of evolution from simple keyword bidding to AI-driven automation. Here’s how the platform changed, what advertisers gained and lost, and why the debate over control vs. efficiency still defines digital marketing today.
3 min read
10
Nov
OpenAI’s Sam Altman Signals Potential Advertising on ChatGPT

OpenAI’s Sam Altman Signals Potential Advertising on ChatGPT

OpenAI CEO Sam Altman says ChatGPT may eventually include ads but insists they must not undermine user trust. He outlined potential transaction-based monetization and contrasted OpenAI’s approach with Google’s ad-driven model.
3 min read
10
Nov
The Desk — Edition 75

The Desk — Edition 75

12 min read