How I Think About Naming Projects and Domains
A reflection on how naming projects and domains shapes structure, scope, and long-term coherence, and why naming has become a core part of building systems.
Brandon Himpfen
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The Desk — Edition 98
Welcome to the 98th issue of the Desk. The Desk is my weekly newsletter covering newly published content and project updates.
From Blogs to Systems: Why I Stopped Thinking in Websites
A reflection on moving beyond website-first thinking toward interconnected systems, and why infrastructure, continuity, and structural relationships now shape how I build and organize long-term work.
The Information Systems Behind Smarter Solo Travel
Smarter solo travel depends on strong information systems. Learn how better planning, trusted sources, and organized travel tools can improve safety, logistics, cost awareness, and confidence while traveling alone.
The Desk — Edition 97
Welcome to the 97th issue of the Desk. The Desk is my weekly newsletter covering newly published content and project updates.
Canada's AI Strategy Signals a Shift from Research Leadership to Adoption Leadership
Canada's AI strategy signals a shift from research excellence to adoption leadership. Success will depend not on new discoveries alone, but on whether Canada can turn AI innovation into productivity, commercialization, and economic growth.
A Practical Trust Checklist for Solo Travelers
An analysis of how solo travelers can evaluate trust using practical signals such as verification, transparency, reputation, incentives, and decision reversibility.
The Problem With “Top 10 Things to Do” Content
An analysis of how “Top 10 Things to Do” travel content shapes destination perception, concentrates tourism attention, and simplifies complex places into ranked experiences.
The Difference Between Building Content and Building Infrastructure
An analysis of the difference between digital content and digital infrastructure, examining how information, tools, APIs, datasets, and platforms create value in different ways.
Search Visibility vs. Search Dependence
An analysis of the difference between search visibility and search dependence, and how AI interfaces, platform incentives, and fragmented discovery systems are reshaping digital publishing and online infrastructure.
The Role of APIs in Making Static Content Dynamic
An analysis of how APIs enable static websites to deliver dynamic functionality, and how modern web infrastructure increasingly combines static publishing with distributed services.
How to Advocate for Sustainable Tourism in Your Travel Blog
An analysis of how travel blogs influence sustainable tourism through destination framing, platform incentives, infrastructure awareness, and digital travel discovery systems.